Campaign packet to celebrate the 90th Anniversary of Bauer Hockey. After researching how Bauer markets their products, I discovered that for their different product lines, they are identified by color codes. Using that same logic to stay within their marketing strategy, I chose a burnt orange color to identify the 90th anniversary of Bauer Hockey. This color is used throughout my packet as color accents on their products, print collateral and digital. But it starts with the logo celebrating their anniversary.
I created landing pages, posters, stanchions and added the 90th anniversary logo to their existing products to serve as a mockup of what it would look like if it went live. For the products, I took existing products that they had and added the 90th anniversary logo, and added the orange color to bring it all together.
To push their brand’s success and products, I created a hashtag that the public can use to post on social media platforms. The idea would be that Bauer representatives would go to actual hockey games and set up a booth with the stanchions and free give aways. Each photo next to a Bauer stanchion, with the accompanying hashtag #BAUER90, would serve as a drawing ticket to win prizes from Bauer.